It has been these days stated in a report that around four out of each 5 digital customers in India are considering Snapchat as their fun, glad vicinity, while, round 87 according to cent of the customers are considering the photograph-sharing platform Snapchat as ‘the nice’ platform, while in comparison to different structures in the opposition for the use of creative lenses/filters, sharing special/happy moments with dear ones, a new file confirmed on Monday.
According to YouGov, the Internet-based market research and data analytics firm, Snapchat’s creative lenses and filters are the primary function which allows customers to have fun festivals and unique activities with loved ones. Recently we witnessed the Holi filters on the disappearing message-sharing platform. Deepa Bhatia, General Manager, YouGov India said, “The use of innovative filters and lenses is a standout feature for Snapchat customers. But it additionally is going past this for customers. Many see the platform as a style that enables them connect with their community and rejoice festivals with loved ones.”
The record further said that there is a lot of interest amongst customers of different age group who likes Snapchat’s AR shopping try-on lenses.These try-on lenses are delivered on a playful twist to their purchasing enjoy, similarly allowing them to find new and applicable products in a amusing and realistic manner.
When a consumer is shopping by using the use of AR lenses, four out of five users said they might be much less probable to return the apparel if they might attempt it on first.Kanishk Khanna, Director, Media Partnerships for APAC, Snap Inc similarly stated, “It is terrific to look that Snapchat is supporting spread happiness throughout India thru the use of modern AR technology for visual messaging.”
The file stated that round 63 per cent of users experience secure while sharing testimonies and snap shots on Snapchat, which allows them to specific their innovative side and feature fun while building relationships with pals and circle of relatives thru the platform.